Wilco & Mixpanel

Discover how easy and efficient product data analysis is when you use Mixpanel, through a lifelike, hands-on Wilco quest.

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"We used Wilco to help new users quickly understand Mixpanel’s value by showcasing our product features through a very immersive experience. With Wilco's training, our users got the "aha moment" from the get-go. The team at Wilco supported us throughout the quest creation process, and we also leveraged their AI quest generator.”
Alon Binman
Strategic Architect
Mixpanel

Mixpanel Product Analyst

Mixpanel’s Wilco quest is an innovative, hands-on way to understand the value of Mixpanel and the capabilities of the product. By conveying the “value moment” within a quest, Mixpanel is able to take advantage of the core principle behind Wilco: in some cases, it’s much easier to learn and understand by doing. Mixpanel’s quest simulates an analysis of an e-commerce business.