New Relic is the preeminent observability solutions provider, empowering engineers with a data-driven approach to planning, building, deploying, and running great software. Full-Stack Observability helps engineers plan, build, deploy, and run great software. Only New Relic has a unified data platform for all telemetry data—metrics, events, logs and traces—paired with analysis tools to find solutions fast.
Showcasing an observability platform is no easy feat, as the value of observability is at its highest when there are performance problems to solve.
These tend to manifest only when scale and large amounts of data are at play. With sales around the world, New Relic looked for a way to demonstrate its platform’s value quickly and effectively.
Using Wilco, New Relic could showcase its platform in a life-like environment, wrapped in an engaging narrative and available on demand.
Wilco enabled New Relic to create competitions and challenges around its products. The quests created around existing products
helped New Relic showcase its integrations and partnerships.
Wilco's quests showcased existing company content — from guides to thought leadership pieces — as part of the quest script within the context of a real-world use case.