Navigating the unknown

Written by

Wilco team

•

December 13, 2024

Introduction

Imagine your users stumbling upon a dead-end while navigating your website. Instead of a helpful redirection, they are greeted with a blank screen or a generic error message. This can be frustrating and may lead to user drop-off. To ensure users never get lost on your website again, we will be discussing the importance of implementing a custom 404 page and how to do it in detail.

What is a 404 Page?

A 404 page is a webpage that users see when they try to navigate to a non-existent page on your website. It is an opportunity for you to guide your users back to working parts of the site and to maintain a positive user experience.

Creating a Custom 404 Page

Basic HTML Template

First, let's start with a basic HTML template for a 404 page. This is a simple example that you can customize according to your needs.


<!-- Basic HTML template for a 404 page -->
<html>
  <head>
    <title>404 Not Found</title>
  </head>
  <body>
    <h1>404</h1>
    <p>Oops! We can't seem to find the page you're looking for.</p>
    <a href="/">Go back to the homepage</a>
  </body>
</html>

Advanced Usage: 404 Page with Redirect

Now, let's look at a more advanced usage: a 404 page that automatically redirects users back to the home page after a few seconds. This can be done using JavaScript.


<!-- Advanced 404 page with automatic redirect -->
<html>
  <head>
    <title>404 Not Found</title>
  </head>
  <body>
    <h1>404</h1>
    <p>Oops! We can't seem to find the page you're looking for. Redirecting you back to the homepage in 5 seconds...</p>
    <script>
      setTimeout(function(){
        window.location.href = '/';
      }, 5000);
    </script>
  </body>
</html>

Best Practices for 404 Pages

While designing your 404 page, keep the following best practices in mind:

Keep the tone friendly and helpful
Provide a link back to the homepage, or include a site map
If possible, provide suggestions or links to popular pages
Include a search bar to help users find what they're looking for

Top 10 Key Takeaways

A custom 404 page enhances user experience by reducing frustration caused by broken or non-existent links.
A simple HTML template can serve as a starting point for your 404 page design.
Advanced techniques, like automatic redirection, can be implemented using JavaScript.
Keep the tone of your 404 page friendly and helpful.
Always provide a link back to the homepage on your 404 page.
Consider including a site map or links to popular pages on your 404 page.
Including a search bar on your 404 page can help users find what they're looking for quickly.
Custom 404 pages can be an opportunity to showcase your brand's personality or creativity.
Ensure your 404 page is consistent with the rest of your website in terms of design and navigation.
Regularly check for and fix broken links on your website to minimize the need for users to see your 404 page.

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